Legendary " Beetle "can be called one of the most famous cars in the world. In the history of Volkswagen Beetle, from 1938 to 2003, the year it was produced 21,529,464 cars .
Before Ferdinand Porsche, when he created this model , task was to develop a small, but at the same time, technically sophisticated car that could carry four adults and develop a maximum speed of 100 km / h. At the same price of the car had to be feasible for the average German family with young children .
And so it came "People's Car ". But it is worth noting that such a very popular car brought not only the low price and unpretentious service, but also the original advertising campaign that accompanied the beetle on the market . For 50 years, concern has successfully cooperated with advertising agency DDB, which comes up for the brand interesting and clever advertising .
Slogan : "Your house looks larger thanks to him "
Slogan : "Do not be expensive desires "
Slogan: " The theory of evolution Volkswagen "
Slogan: " Every new Beetle is a little used "
Slogan : " The unique design does not allow moisture to get inside "
Slogan: " You lose a lot as the owner of the beetle
Slogan: " Our seller - the best "
Slogan: " Think less .Text: " Our small car more not so new . A couple of dozen children out of college do not try to squeeze into it. The guy at the gas station does not ask where the gas goes . Nobody even staring at our form. In fact , some of those who leads our avtomobilchik , do not even think that 32 miles per gallon required of any outstanding effort. Or use five pints quarts of oil instead of five . Or no need for antifreeze. or overcoming 40,000 miles on one set of tires. That's why , once using our proposals, you do not return them even in thought. Except when you squeeze into the little parking space. or renew your tiny insurance. or pay a small bill for repairs. Or take your old VW at the expense of buying new. Think about it
Text: "The Volkswagen was rejected . chrome strip on the glove compartment spoils his view and should be replaced . Chances are good that you would not see it , but Inspector Kurt Kroner said . At our factory in Wolfsburg operates 3,389 people who perform only one task: to check the "Volkswagen" at each stage of production ( 3.000 " Volkswagen "is made every day - more inspectors than cars ). . Each shock absorber is tested ( spot checks are not done ) , every windshield is scanned . "Volkswagen" reject because surface scratches barely visible to the eye. Last checked - it is something " every car off the assembly line inspectors VW launches stand the test car - a total of 189 test marks , up to an automatic brake stand - and they say "no" to a " Volkswagen "From the fifties. Such care for detail means that the VW, in general, lasts longer and requires less maintenance than other cars (This also means that VW used underestimate less than other machines. ). We tear lemons , you get Plum "